Ye Olde Fancy Schmancy Jewelry Store (often just shortened to the jewelry store), is a store that sells jewelry in Fair City.
It is often times robbed, primarily by the Butcher, Granny May and Chuck the Evil Sandwich-Making Guy. It is run by its pompous owner, Reginald. It first appeared in the WordGirl (series) short "Re-Enter, the Butcher". Originally, the store sign was nothing but concrete, but it eventually was adorned with various precious stones and pieces of jewelry.